Database Mkt

Discussion in 'Credit Talk' started by roni, Sep 23, 2001.

  1. roni

    roni Well-Known Member

    Section: Direct & Database: In direct


    â?¢ Experian, one of the world's largest database marketing companies, will launch an Internet-based fraud
    detector. Called Authoricheck, the detector will let companies know whether potential online business clients
    have characteristics that indicate fraudulence. Authoricheck can be used to determine whether a potential client
    is operating from prison, for example, or using the Social Security number of a dead person. Authoricheck is in
    beta and will launch within the next several months, said Christine Martin, senior marketing manager. Experian
    has a host of financial clients including Morgan Stanley & Co. and Citigroup.

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