Discover launched a revolutionary new credit card yesterday that brings the card out of the wallet onto a key chain to the dismay of its card issuing rivals. The Discover 2GO Card is shaped differently and smaller than a traditional credit card but has a mag stripe containing the same account information as the cardholder's existing Discover Card. Ron.
The Discover 2GOSM Card, an Innovation in the Credit Card Industry, Offers the Key to Convenience RIVERWOODS, Il., March 20, 2002 - Discover® Card is making a big move, bringing its trademark benefits - the Cashback Bonus® award, no annual fee, and special Cardmember offers - out of the wallet. The Discover 2GOSM Card (patents pending), the first card of its kind in the credit card industry, has a unique, compact shape and is housed in a protective case that easily attaches to a key chain, belt or money clip. The Discover 2GO Card provides the ultimate convenience to Cardmembers by offering a handy new way to access their Discover Card Accounts. It shares the same Account number, credit limit and expiration date as the Cardmember's existing Discover Card, but allows greater flexibility. No longer will people have to take their wallets along in their gym bags, beach totes or briefcases - Discover 2GO is the perfect card for today's busy lifestyles. "We're bringing Discover Card out of people's wallets and putting all of its benefits at their fingertips," said David W. Nelms, president and chief operating officer of Discover Financial Services, Inc. "When Discover Card was launched, we were the only major credit card company to offer a no annual fee product and a cash reward program. Now, with the launch of the Discover 2GO Card, we are once again changing the industry and, at the same time, providing unprecedented convenience to our Cardmembers." After a year long pilot, the Discover 2GO Card is now launching in select Midwest markets, with national availability this summer. For more information on the Discover 2GO Card, visit www.Discover2go.com. To request a Discover 2GO Card, call 1-800-DISCOVER. Discover Financial Services, a business unit of Morgan Stanley, operates the Discover Card brands and the Discover Business Services network for its more than 50 million Cardmembers. Discover Business Services is the largest independent credit card network in the United States, with approximately 4 million merchant and cash access locations.
Fantastic! I still don't want a Discover card, but I guess other CCC's will soon follow with their own versions.
So I loose my keys and a CC all in one shot?? I don't think this thing is so hot. I think it could work better if we had PIN #'s attached to our CC's. But then you would have to "remember" them and that would cause the CC companies to loose business. Supermarket and Bookstore Discount keychain cards are one thing but Creditcards?
I agree Fat Jake, I think it is stupid because losing keys is probably more prevalent than losing your purse or wallet. I think it will lead to more theft and cc fraud.
Actually, I am more likely to misplace my purse than I am my keys. Besides, I already have other stuf on my key ring that I would rather not loose.
