more choices and better card deals By Lucy Lazarony Call them tweeners. In the world of credit cards, they fall somewhere between those folks who can't open a mailbox without a low-rate card offer dropping out and folks stuck paying super-high interest rates because of badly damaged credit. Long neglected by card companies, tweeners are getting noticed. And that means more choices and better deals for middle-of-the-road customers who shop carefully. "It's a growing market," says Don Berman, president of Cardholder Management Services in Plainview, N.Y. "There will be an ever-expanding amount of competition among card issuers in this market." What's a tweener? Tweeners fall into two basic categories: people with "emerging" credit, such as immigrants, and people with "recovering" credit, such as longtime reliable customers whose credit has slipped and who are trying to pull themselves back up. "Sometimes it's a few months. Sometimes it was a single incident. Sometimes it was a year or two," says Gerri Detweiler, co-author of Invest in Yourself. "I hear from consumers all the time about how difficult it is to find good credit deals as they're trying to get back on track." Lots of times people have paid their bills on time for years -- and then divorce, unemployment or an accident throws them off course. "Creditors have really, really short memories in terms of how things used to be," says Catherine Williams, president of Consumer Credit Counseling Service of Greater Chicago. Tweeners are also widows who've never applied for credit on their own before and twentysomethings who charged more than they could handle as students and have just landed that first good job. What's available Credit card deals for tweeners tend to be nothing fancy, with annual percentage rates ranging from the mid-teens to the mid-20s. Many come with annual fees, which often range from $15 to $50. Credit lines tend to be modest and often start at $500. Some card companies cater exclusively to tweeners, such as Atlanta-based CompuCredit. "Our customers are really middle America. They shop at Wal-Mart. They eat out at Red Lobster," says David Hanna, president of CompuCredit. "We've been able to identify and find people who have fallen through the cracks and offer them credit ... They pay their bills on time. They're good, creditworthy individuals who have been ignored." "We've been able to identify and find people who have fallen through the cracks and offer them credit ... They pay their bills on time. They're good, creditworthy individuals who have been ignored." CompuCredit's key product is the Aspire Visa, which is available as a standard, gold, platinum or diamond card, depending on a customer's credit. The average credit limit is $1,700. Annual percentage rates start at 15.9 percent and reach well into the 20s. Credit lines range from $500 to $10,000. Some Aspire Visa cards come with annual fees of $30 or $40. "Less than 10 percent of our accounts have annual fees," says Rick Gilbert, chief operating officer at CompuCredit. Tweeners may apply for standard and diamond cards on the Aspire Visa Web site. The cards are also available through LendingTree Inc., an online loan site. Other card companies who are active in the tweener market include Top 10 issuers Capital One and Providian, and niche specialists such as Merrick Bank in Salt Lake City. A growing market Experts say almost every card company has some tweeners as customers and that issuers will market more aggressively for middle-of-the-road customers as credit scoring and modeling tools become more sophisticated. How can someone with middle-of-the-road credit land a good credit card deal? Start by chipping away at any current card debt with several months of on-time payments. And then call your card issuer. "I would say if you had a year of on-time payments it would be worth it to try to push an issuer to give you a better deal," Detweiler says. Williams adds, "Creditors know that acquiring new customers is expensive and time-consuming, and if you're interested in staying with them, they're interested in staying with you." If they're not willing to sweeten that card deal, shop for a better offer. Compare annual percentage rates, grace periods, credit limits and, most importantly, fees. Some cards come with hefty application and processing fees. Avoid them. As with any card offer, be sure to read the fine print. They keep an eye on you Keep in mind that issuers are looking at more than just payment history when they evaluate potential credit applicants. They also look at income, debt and how long a person has been at their current job and residence. "Creditors get nervous. Creditors are like wives and girlfriends. They want to know where you are and what you're doing," Williams says. Providian reviews its tweener credit accounts each month. After several months of on-time payments, customers are rewarded with larger credit lines. "Creditors are like wives and girlfriends. They want to know where you are and what you're doing." "We grant more credit to them as they prove themselves," says Seth Barad, executive vice president at Providian. "We want to help people who are willing to use credit responsibly." What about lowering a tweener's interest rate? Barad says interest rates are adjusted on a case-by-case basis. The San Francisco-based issuer has an online credit card site aimed at customers with a range of credit backgrounds, including tweeners. All Aria Visa cards boast zero-percent introductory rates, a rewards program and online account access. Online applications are processed and approved in less than 20 seconds. Approved applicants receive one of four card choices: Aria Visa Platinum Premium, Aria Visa Platinum, Aria Visa Portrait or Aria Visa Persona. Card terms vary widely. Aria Visa Portrait cards come with a zero percent, two-month introductory rate that shifts to a 19.99 percent variable rate. Like its platinum counterparts, Aria Visa Portrait has no annual fee. Shop carefully When shopping for credit cards, be sure to weigh each offer carefully. Once you are a cardholder, monitor that account closely. One common mistake is trying to take on too much credit too soon. People with limited credit histories apply for too many cards. Tweeners with past card debt start applying for new cards before paying down some of their current card debt. "They're out there casting around rather than waiting, and that makes creditors nervous," Williams says. Remember, one or two cards is plenty. Tweeners can rebuild their credit and work their way up to better credit card deals but it takes time. Regular, on-time card payments are key. "You can't change your credit score overnight, but you can do it," Detweiler says. "You have to be persistent. Keep trying."